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I fully agree. It comes down to how you judge successful content.
Eye candy and short attention span theater will bring in more clicks on the
short term, but adding in periodic thoughtful and deeply engaging content will
bring the reader back more frequently. Or at least cause the readers who
appreciate that type of content to browse more carefully and sample more
Some of the best written content I've experienced of late is from Riley
Macintosh's Character pieces. I have those bookmarked and re-read them.
Probably long after the click-tallies have been taken. I go back more
frequently to the sites I feel will provide deeper content. Vital is certainly
low on my list lately, for this exact reason.
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