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July 9, 2024, 10:29 a.m. -  Pete Roggeman

We can disagree on use of deeply but I agree with you that data is useful and interpreting the results is key; but what percentage of consumers do you think this impacts? Most, right? What percentage do you think would be surprised to know the fancy badges inside their helmet or on the box of their handlebar represented testing that - in real world conditions - is so far from actual use conditions that every brand tests to at least 2x the durability standards and also designs their own test jigs that they feel represent better real world durability/performance/safety conditions?

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