Feb. 25, 2015, 11:40 a.m. -  Lee Lau

#!markdown From Seb "This siphoning of sponsorship persists, often at the expense of more-skilled riders." If a rider doesn't realize that skill alone, in and of itself, is just the bare minimum they need to keep being a paid professional then that rider has a problem. A pro athlete in niche sports like climbing, skiing, biking must be able not just to ride acceptably well. They must be able to generate ideas, implement those ideas. Getting the results or the shots is the bare minimum. A long term future as a pro athlete is assured to those who get more control over content generation, content placement. Seb, you as a person who are extraordinarily effective not just at generating ideas, but also at making them happen then placing the content would know this better than anyone