#!markdown
In 2017, a bike company has 70k sponsorship budget for a female mtbr. Do they
go with a rider who has dedicated her life to her chosen discipline, a rider
who has competed against the best and won, a rider who has sacrificed on a
level we will never know or understand?
Or do they go for an athlete model who is younger, more beautiful and who
doesn't race on the circuit, train like a Spartan and instead treats her role
as a full time social media person constantly pumping out content and building
her own brand awareness and sending bucketloads of referral traffic to her
sponsors website.
Tracey Mosely or Hannah Barnes - pick one - the econometrics will determine
which rider provides the greatest uplift.
Feb. 25, 2015, 1:12 p.m. - Tallboy
#!markdown In 2017, a bike company has 70k sponsorship budget for a female mtbr. Do they go with a rider who has dedicated her life to her chosen discipline, a rider who has competed against the best and won, a rider who has sacrificed on a level we will never know or understand? Or do they go for an athlete model who is younger, more beautiful and who doesn't race on the circuit, train like a Spartan and instead treats her role as a full time social media person constantly pumping out content and building her own brand awareness and sending bucketloads of referral traffic to her sponsors website. Tracey Mosely or Hannah Barnes - pick one - the econometrics will determine which rider provides the greatest uplift.