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#!markdown 'Followers' don't necessarily translate into 'buyers'. This is the gap that social media metrics are unable to resolve. There are plenty of consumers of Red Bull content that never buy Red Bull product.
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Feb. 25, 2015, 3:27 p.m. - YVR
#!markdown 'Followers' don't necessarily translate into 'buyers'. This is the gap that social media metrics are unable to resolve. There are plenty of consumers of Red Bull content that never buy Red Bull product.