Feb. 25, 2015, 3:47 p.m. -  Lee Lau

#!markdown You're right. Social media analytics lags behind social media platforms right now. There's a lot of money being put into trying to make sense of the social numbers. But marketing/branding companies like Red Bull rely heavily on raw numbers to gauge engagement and they pay based on those raw numbers. Like it or not that's the way it is currently