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There are also a few of those 'models' who have projected a false sense of
skill through carefully edited photo shoots and videos. It's all about
perception and, when looking at the amount of credence given to
model/athletes, there is a far higher concentration of women versus men. These
same model/athletes haven't had the competitive results they'd like, so
instead, they play on their looks to get what they want and, as Seb said in
the article, siphon off valuable resources from programs that could go to
other athletes who prioritize their ability over aesthetics. And not to say
that the skilled and accomplished athletes aren't attractive, either.. They've
just chosen to show what the human body can do instead of simply display what
it can look like. Call is marketing or exploitation, it's still cashing in on
a genetic lottery, and it won't last.
Using these model/athletes also creates a grossly inaccurate perception of
what athletes actually look like, and it caters not to people passionate about
the sport, but people looking for popularity points, thus creating an economic
(and unsustainable) bubble inside of the sport because of false growth
patterns. It's not just damaging for the future participants' mind sets, but
also to the sport itself. There are far more factors at play that just 'sex
However, there are athletes who have both talent and marketable looks -- those
athletes are usually rocketing to the top. But it's not always easy to
differentiate between them and the model/athlete because of the presentation
of said athletes.
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