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You don't have to win it all or be the best athlete to be sponsored (but it
certainly doesn't hurt). There are many athletes who stand out for various
reasons, for example overcoming adversity, displaying uncommon
generosity/unselfishness, showing exceptional leadership, haveing other
remarkable skills/pastimes - or just have a hot bod or face. Advertising wants
to be noticed … people who are outside the norm make for good advertising,
whether they are known for winning or something else. Whatever ends up
catching the public's attention or imagination will sell product.
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