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Feb. 26, 2015, 11:44 a.m. -  Shirtan Pantz

#!markdown You don't have to win it all or be the best athlete to be sponsored (but it certainly doesn't hurt). There are many athletes who stand out for various reasons, for example overcoming adversity, displaying uncommon generosity/unselfishness, showing exceptional leadership, haveing other remarkable skills/pastimes - or just have a hot bod or face. Advertising wants to be noticed … people who are outside the norm make for good advertising, whether they are known for winning or something else. Whatever ends up catching the public's attention or imagination will sell product.

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