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Feb. 28, 2015, 12:17 p.m. -  Mike

#!markdown I'd be curious to know how all these social likes (in the case of the models) and good if not great results (for the athletes) translate to sales. I'm betting that neither has any impact on the purchases of male riders. I'm not sure which impacts the decisions of female consumers more, but maybe that's what companies should base their decisions on, regarding whom to sponsor.

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