#!markdown
I bet that if there was a way for consumers to measure their bike's stiffness,
people would be all over this.
Compare to weight. Consumers have demonstrated a willingness to pay
substantial premiums for things that save mere grams. I bet that most people
wouldn't be able to discern the weight difference of SLX to XTR given a bike
blindfolded, yet people pay because they can put their bike on a scale and
brag about it.
If you question whether Boost is going to make a discernible difference to
your riding, do the same before plunking down the plastic to save 40 g.
March 25, 2015, 8:46 a.m. - DMVancouver
#!markdown I bet that if there was a way for consumers to measure their bike's stiffness, people would be all over this. Compare to weight. Consumers have demonstrated a willingness to pay substantial premiums for things that save mere grams. I bet that most people wouldn't be able to discern the weight difference of SLX to XTR given a bike blindfolded, yet people pay because they can put their bike on a scale and brag about it. If you question whether Boost is going to make a discernible difference to your riding, do the same before plunking down the plastic to save 40 g.