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Nov. 15, 2023, 9:43 a.m. -  Roxtar

Mike, about 5 years ago, when I was the owner of a small bike shop in Los Alamos, NM,  I wrote a letter to Bike Mag regarding an area of complicity you haven't mentioned. Magazines, both online and print, supporting direct to consumer. How the same magazine can bemoan the eminent demise of the LBS and then, in the same edition, do a four page glowing review of the new YT Jeffsy, without realizing the inherent irony , is beyond me. Does YT make a decent bike? Sure. Would they be in the position they are if they had to compete, price-wise, on a level field? Not a chance. (I'm picking on YT but there are many brands that fit here) At a time when bike tech has gotten to absurd levels, the LBS (and the techs who work there) is more essential than ever to the future of our sport. You and I may have no problem negotiating BB, headset, brake, and hub spacing standards but how is someone new to the MTB world going to manage this? Granted, the genie is out of the bottle at this point. Direct to consumer is now firmly entrenched. I still feel that these brands should be shunned, or at least ignored, by anyone hoping to support the future of our sport. When you support your LBS, you support the people who work there.

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