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April 22, 2015, 12:09 a.m. -  DMVancouver

#!markdown I don't think the issue is directly the consumer. The issue is the product managers at bike companies. No consumer in their right mind would buy a Boost wheelset and fork aftermarket as an upgrade, but the stuff ends up on complete bikes and consumers weigh it as a small con in a package they are otherwise okay to buy. That is how these standards proliferate.

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