_"SRAM seem to have an odd business strategy. Make really good high end product but shitty low end. It would seem to me that there is a much larger market for less costly stuff. Shimano seems to own that end of the market. I’ve always thought that a manufacturer of components made their bread and butter from OEM. "_
The sh*tty low end sets the price floor so they can justify the high prices on top end products. They are the biggest OEM supplier and they use these artificial tiers to charge more for decent kit. Bike brands play along because it allows them to use the same strategy for selling multiple tiers of their complete bikes.
Oct. 23, 2023, 1:46 p.m. - roil
_"SRAM seem to have an odd business strategy. Make really good high end product but shitty low end. It would seem to me that there is a much larger market for less costly stuff. Shimano seems to own that end of the market. I’ve always thought that a manufacturer of components made their bread and butter from OEM. "_ The sh*tty low end sets the price floor so they can justify the high prices on top end products. They are the biggest OEM supplier and they use these artificial tiers to charge more for decent kit. Bike brands play along because it allows them to use the same strategy for selling multiple tiers of their complete bikes.