April 22, 2015, 10:28 a.m. -  tibor96

#!markdown "Social media analytics"? That in itself is a bogus concept. Please clear your head. You are paying attention to all the wrong things. I know this because you and I have discussed this issue before, in person. Your hitch in the analysis is you busy yourself with "what is" and don't ask much on the "why?" nor on the "can it be better?" There's nothing wrong with the whole "it is what it is" sentiment, but it's not the place where real insight or innovation arises, this emphasis on status quo explication. Anyone who convinces you that social media is where everything matters? Please. They are selling you snake oil. They are insisting you believe all your ills will be cured by the cleverly packaged and presented snake oil. How did it come to pass that the "internet of everything" now is valued higher than interpersonal, in-person exchange? Could it be that you've been deceived into thinking something totally irrelevant is at the crux of everything? Sock puppets and shills are the real honest brokers?