#!markdown
Yah we did talk about it and I am more cynical about consumers even now
fastforwarding a bunch of time. They listen to the sock puppets
It's not social media by the way I'm fixating on; that's just an example. It's
marketing in general. Look how easy it is to talk people into little cult
signals like the the right enduro helmet, or long black socks etc etc sort of
like mating call rituals to symbolize belonging to a group. The enthusiasts
adopt all the hallmarks of the tribal symbols (could be gear, could be
groupspeak, could be clothing). The smart industry marketing types figure out
if there's appeal to all these tribal symbols and if they're really smart
figure out how to make products or services which appeal to the enthusiasts.
And if they're really really smart and lucky then it snowballs into mass-
market adoption for the 93%.
April 22, 2015, 10:48 a.m. - Lee Lau
#!markdown Yah we did talk about it and I am more cynical about consumers even now fastforwarding a bunch of time. They listen to the sock puppets It's not social media by the way I'm fixating on; that's just an example. It's marketing in general. Look how easy it is to talk people into little cult signals like the the right enduro helmet, or long black socks etc etc sort of like mating call rituals to symbolize belonging to a group. The enthusiasts adopt all the hallmarks of the tribal symbols (could be gear, could be groupspeak, could be clothing). The smart industry marketing types figure out if there's appeal to all these tribal symbols and if they're really smart figure out how to make products or services which appeal to the enthusiasts. And if they're really really smart and lucky then it snowballs into mass- market adoption for the 93%.