#!markdown
Great article & topic Cam. My thoughts on this are fairly simple. Any
industry is going to try and innovate to stay ahead of a so called game with
their competitors. They all have skilled marketing machines telling a willing
audience that they should follow them along for the ride so to speak. As
consumers what we need to do is actually do the research ourselves based on
what our individual needs are. And before we do that we actually need to be
honest with ourselves as to what we actually need. Once we're armed with
knowledge "we" will then have the power to gauge & direct the development
/ innovation / marketing cycle. We need to switch off, tune in and drop in!
April 22, 2015, 12:38 p.m. - Jamie Hamilton
#!markdown Great article & topic Cam. My thoughts on this are fairly simple. Any industry is going to try and innovate to stay ahead of a so called game with their competitors. They all have skilled marketing machines telling a willing audience that they should follow them along for the ride so to speak. As consumers what we need to do is actually do the research ourselves based on what our individual needs are. And before we do that we actually need to be honest with ourselves as to what we actually need. Once we're armed with knowledge "we" will then have the power to gauge & direct the development / innovation / marketing cycle. We need to switch off, tune in and drop in!