#!markdown
I didn't miss that at all. I think you missed my reply to Lee above, though
since Lee & I exchanged a few thoughts you may have missed it. So I'll
explain here.
Social media "marketing" is about the non-rider, the user of MTB as image
vector. Someone who gives 1, 2 or more hunks of doo-doo about riding and MTBs
is going to be familiar with a Hadley hub through that same old reliable
"marketing" source, known as "word of mouth passed along by the voices of
experience."
Social media is bullshit, unadulterated, and full of liars and pretenders who
ape their heroes and parade themselves as what they most definitely are not.
By yielding to the mirage of "social media marketing" the people who rely on
such crap identify themselves as being interested only in bucks and pushed
products, and as corollary, reveal selves as not giving two figs about the
people who ride because they love to ride. Those are the core audience folks
for anyone in the "industry."
You can talk around this point with euphemism or Chomskyism, but it's still
gonna be there whether you address it or avoid it.
April 22, 2015, 12:58 p.m. - tibor96
#!markdown I didn't miss that at all. I think you missed my reply to Lee above, though since Lee & I exchanged a few thoughts you may have missed it. So I'll explain here. Social media "marketing" is about the non-rider, the user of MTB as image vector. Someone who gives 1, 2 or more hunks of doo-doo about riding and MTBs is going to be familiar with a Hadley hub through that same old reliable "marketing" source, known as "word of mouth passed along by the voices of experience." Social media is bullshit, unadulterated, and full of liars and pretenders who ape their heroes and parade themselves as what they most definitely are not. By yielding to the mirage of "social media marketing" the people who rely on such crap identify themselves as being interested only in bucks and pushed products, and as corollary, reveal selves as not giving two figs about the people who ride because they love to ride. Those are the core audience folks for anyone in the "industry." You can talk around this point with euphemism or Chomskyism, but it's still gonna be there whether you address it or avoid it.