As the ad guy in the room I don't get the point of this article. You're ranting because SRAM (a billion dollar company )have a professional advertising and product content marketing engine?
After decades of seeing the publication of marginal creative executions in the bike industry replete with, poor art direction, lousy copywriting and ineffectual product launch strategies shouldn't we be celebrating craft and professionalism.
Edit:
BTW Discord advertises and promotes their artists. They just do it in the voice and in the mediums that are the most effective to reach their audiences. I've seen Fugazi - Plaza of Nations with Mecca Normal. One of the best shows ever.
Sept. 6, 2023, 9:31 a.m. - Dave Smith
As the ad guy in the room I don't get the point of this article. You're ranting because SRAM (a billion dollar company )have a professional advertising and product content marketing engine? After decades of seeing the publication of marginal creative executions in the bike industry replete with, poor art direction, lousy copywriting and ineffectual product launch strategies shouldn't we be celebrating craft and professionalism. Edit: BTW Discord advertises and promotes their artists. They just do it in the voice and in the mediums that are the most effective to reach their audiences. I've seen Fugazi - Plaza of Nations with Mecca Normal. One of the best shows ever.