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May 22, 2023, 9:19 a.m. -  trumpstinyhands

Good point re. humanizing the workforce, regardless where they are from. There's an assumption that people in Europe and North America working in the bike industry are all passionate about biking (not always true....Hi Mike Theil!), and everyone in Asia for example are working away on production lines and have no interest in the product. We don't tend to know the reality because all we get is 'super ultra mega boost ultimate transmission' marketing. Maybe they are all out shredding, and building loamers / duffers on the weekend? It would be great to have more insight on the people who work in different cultures / countries.

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