The insight that i’m taking away here is that we, the royal cultural all encompassing we, need to be cognizant of what we need and what companies need.
The rider needs a bike, see above for the loose definition of the term “bike”. Add a helmet because it’s 2023 and concuss grandpas would tell you they should have known better back in the day. Besides that, the above all must have is a desire to be out there. I’m not going to say good or bad but I don’t want to make it necessarily easy to be out there. Suffering sweetens those moments of joy and reveals character in self reflection. Ask any ultra runner.
Re. bikers and runners. The formula is simple. Companies cannot sell me a technology to make a 100km mountain slog any easier and by default the person who runs in the mountains is probably not the demographic to want Specialized Levo exo-suit with Bosh watt power climb assist. Bikers happen to ride atop machines that are just primed for marketing and consumerism. Throw any market theory in and MTB will be susceptible.
The question I ask myself, do I NEED this or does the company need to sell me it? Would I be X amount happier spending less time riding and more time working to pay for the thing I ride?
Feb. 27, 2023, 7:59 a.m. - Gage Wright
The insight that i’m taking away here is that we, the royal cultural all encompassing we, need to be cognizant of what we need and what companies need. The rider needs a bike, see above for the loose definition of the term “bike”. Add a helmet because it’s 2023 and concuss grandpas would tell you they should have known better back in the day. Besides that, the above all must have is a desire to be out there. I’m not going to say good or bad but I don’t want to make it necessarily easy to be out there. Suffering sweetens those moments of joy and reveals character in self reflection. Ask any ultra runner. Re. bikers and runners. The formula is simple. Companies cannot sell me a technology to make a 100km mountain slog any easier and by default the person who runs in the mountains is probably not the demographic to want Specialized Levo exo-suit with Bosh watt power climb assist. Bikers happen to ride atop machines that are just primed for marketing and consumerism. Throw any market theory in and MTB will be susceptible. The question I ask myself, do I NEED this or does the company need to sell me it? Would I be X amount happier spending less time riding and more time working to pay for the thing I ride?