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Great article. We have so far to go with this stuff.
As far as packaging goes I've noticed a trend where smaller companies that run their own factory seem to do a far better job of keeping things simple (and recycle-able). Paul Comp, White Ind and Wheels Mfg spring to mind with their nicely designed cardboard boxes. And RaceFace and Hope for reusable plastic zip-lock bags. I'm sure there plenty others. Oh, and I've emailed companies about packaging in the past and most of the time received a "thanks, we're working on it" reply. Whether or not that's true or not remains to be seen but at least they can acknowledging they're part of the problem.
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