Spend time in the comments section of many Youtube channels and you'll also get the sense that a LOT of followers don't even ride. I point this out because comments are the gold standard of 'engagement' but this points out the problem with relying on numbers: it ignores the qualitative part of the metric.
Building good relationships in person in a shop or at a trailhead are far more valuable than enthusiastic comments from people who have never and likely will never buy a bike.
Jan. 12, 2023, 5:51 p.m. - Pete Roggeman
Spend time in the comments section of many Youtube channels and you'll also get the sense that a LOT of followers don't even ride. I point this out because comments are the gold standard of 'engagement' but this points out the problem with relying on numbers: it ignores the qualitative part of the metric. Building good relationships in person in a shop or at a trailhead are far more valuable than enthusiastic comments from people who have never and likely will never buy a bike.