Look, I already copped to my paranoia. And as much as I personally think the whole ambassador/influencer push of the past decade was probably too much to be sustainable, I cannot help but be impressed by the color and gender inroads that were made. So, when a brand basically walks away entirely from that initiative, I wonder if this is a signal that other brands may be doing the same thing. And since it was so easy to justify closing out that budget line, is it a stretch to say that maybe people outside the traditional mostly white, mostly male buying demographic weren't representing the most profitable target market?
I didn't say "oppression"- that was your choice of word. I said "not profitable enough." And you're right, I have ZERO evidence to present.
Jan. 12, 2023, 10:06 a.m. - Mike Ferrentino
Look, I already copped to my paranoia. And as much as I personally think the whole ambassador/influencer push of the past decade was probably too much to be sustainable, I cannot help but be impressed by the color and gender inroads that were made. So, when a brand basically walks away entirely from that initiative, I wonder if this is a signal that other brands may be doing the same thing. And since it was so easy to justify closing out that budget line, is it a stretch to say that maybe people outside the traditional mostly white, mostly male buying demographic weren't representing the most profitable target market? I didn't say "oppression"- that was your choice of word. I said "not profitable enough." And you're right, I have ZERO evidence to present.