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Jan. 12, 2023, 10:01 a.m. -  Jerry Willows

I am the polar opposite; I find influencers too insincere to take their endorsements seriously.  Some argue that it's not as effective as traditional forms of advertising. Additionally, there's been growing concern about the authenticity of influencer marketing. Unfortunately, some influencers have been caught buying followers or using other shady tactics to inflate their reach. As a result, people are becoming more skeptical.

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