There is a differentiation there, for sure. But I have concerns that the distinction is becoming harder to define because of the pressure that brands often bring to bear because of the giant trackable popularity contest that social media can't help but promote. That pressure ultimately exhorts ambassadors to "perform" - unless they are aligned with a brand that has somehow dodged the bullet of assessing its worth in the harsh metrics of likes and SEO reach...
Jan. 12, 2023, 9:21 a.m. - Mike Ferrentino
There is a differentiation there, for sure. But I have concerns that the distinction is becoming harder to define because of the pressure that brands often bring to bear because of the giant trackable popularity contest that social media can't help but promote. That pressure ultimately exhorts ambassadors to "perform" - unless they are aligned with a brand that has somehow dodged the bullet of assessing its worth in the harsh metrics of likes and SEO reach...