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Dec. 28, 2022, 8:33 p.m. -  Glenn Bergevin

I'm going to be a negative nancy and harp on the paralysis part - it's driven by absolutely asinine marketing. I've been running Pirellis on my gravel bike all year with great results, which has me eyeing their MTB line. A few tread patterns, casings, compounds, a couple widths for most, and I'm just looking for 29ers. The marketing speak is impenetrable and useless. Conti just got product of the year. On another website... So I go check them out, because as much as I've been a Maxxis guy for a decade plus, it's fun to try new things. A few treads, compounds, casings, widths AND some legacy product with entirely different language/nomenclature thrown in and a functionally useless 'periodic table's of tires... All marketing garbage. Maxxis isn't much better, but I'm at least used to it, and I do think their literature is published at a higher standard of telling you what a 3CMG EXO+ tire actually is, and they have a PDF of their full offering you can peruse and make relatively easy comparisons between their massive, massive tire offering. Consumers, shops, are confused, needlessly. It's unsustainable and stupid.

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