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Dec. 9, 2022, 12:02 p.m. -  Lu Kz

What?? The Joplin came out in 2008??? No...no no no no. I feel like the guy at the end of Indiana Jones 3 who drinks from the wrong cup and turns into a skeleton and then eventual dust before everyone's eyes. On a serious note, this was a great writeup, and a seriously good marketing piece from crankbrothers (no offense is intended in this statement Cam, it's all part of a good portfolio) - reading about this sort of philosophy and honesty makes someone who worked in shops during the height of their unreliability give them another shot. On a less flattering note, I still like to laugh at Crankbrothers and their wheel shenanigans. I remember they had these wheels with proprietary everything, and had quite a few issues. For a later generation, they did this big marketing push with personnel interviews, articles, promos, etc. I remember reading an article about how everythings better, they heard the feedback, they changed it all up, and the new ones are great. Scroll down, and it looks like exactly the same wheel. Definitely had a good laugh at that one - that was probably close to a decade ago at this point! Always loved the multi tools though.

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