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Nov. 14, 2022, 2:24 p.m. -  Pete Roggeman

I assure you Shimano still cares about market share. However, one thing that *might be at play here are supply/delivery issues, which have plagued Shimano recently. It could also be other things, like Yeti's PM spec'ing Shimano at those price points because they like the price/performance ratio there. I don't claim to know. There are always lots of factors at play with spec, and sometimes it's as simple as brand X couldn't deliver componentry at a particular time or quantity, so the PM has to go with Brand Y.

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