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Sept. 27, 2022, 7 a.m. -  JT

As a former bike shop guy, I had convos with customers who thought Trek 800s were too expensive. I listed out the reasons why what we offered was better than what one would get a big box, and it just wasn't in a lot of folx wheelhouses. One guy who actually (partially) took me up on  'buy from Wallyworld but have us assemble it' totally ignored the key part of avoiding anything with suspension but instead find the full rigid bike that costs as much as the suspension bike does. Needless, it was a hunkahunka burning crap.  All that is to say that folx want what they want, and the less insight they have into the how's and why's things are priced the way they are the less they care as long as it has that thing they insist on having at their price point. Ignorance is bliss, and it usually isn't until later that the joy of cheap price is overshadowed by poor quality. At least they're using Suntour, a brand with global reach, decent enough parts availability, and unparalleled ease of service.

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