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A good product or service sells itself, yes, but only to the people who are
looking at buying that product. For a large portion of the MTB market (and an
even larger portion of the cycling market), slopestyle is like the triple moto
backflip: cool as shit to watch on YouTube, but largely irrelevant to how they
ride. Semenuk is a beast and talented beyond belief, but to what extent does
his talent serve as anything more than entertainment to the large number of
people who cannot fathom attempting a backflip let alone doing what he does?
I wonder sometimes if maybe the industry sells stuff that we think might
evolve into mass appeal… Hmm.
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