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Aug. 18, 2015, 2:25 p.m. -  Amanda

#!markdown A good product or service sells itself, yes, but only to the people who are looking at buying that product. For a large portion of the MTB market (and an even larger portion of the cycling market), slopestyle is like the triple moto backflip: cool as shit to watch on YouTube, but largely irrelevant to how they ride. Semenuk is a beast and talented beyond belief, but to what extent does his talent serve as anything more than entertainment to the large number of people who cannot fathom attempting a backflip let alone doing what he does? I wonder sometimes if maybe the industry sells stuff that we think might evolve into mass appeal… Hmm.

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