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May 10, 2022, 12:37 p.m. -  Pete Roggeman

There's a lot of hidden wealth on the North Shore and other places where conspicuous consumption is slightly less obvious due to social norms or so-called Canadian modesty. All those Tacomas and F-150s rolling around are more expensive than the average BMW. Those dead birds embroidered on everyone's jackets represent a lot of dollars - especially when multiplied across a whole family, even if bought at pro/industry or friend & family pricing. It's a really expensive place to live and it isn't sustainable but for now the docs & dentists and lawyers & engineers are moving in to get close to the trails and when you consider that's the reason people move to the shore from all over the place and spend 1.2M on a tear down, it's no wonder they don't flinch at 10k for a bike.

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