Some customers certainly demand short product cycles. On the more mainstream forums there are often comments along the lines of: "this bike is 3 years old, it is due for a relaunch", or "they released a new bike X, then there will be a new bike Y soon".
Personally, i see long product cycles as a sign of quality. It shows that the bike is good enough to not need constant updates. And it means that, by the time this company releases a new bike, they had enough time for proper design, testing and polish.
April 26, 2022, 4:46 a.m. - Timer
Some customers certainly demand short product cycles. On the more mainstream forums there are often comments along the lines of: "this bike is 3 years old, it is due for a relaunch", or "they released a new bike X, then there will be a new bike Y soon". Personally, i see long product cycles as a sign of quality. It shows that the bike is good enough to not need constant updates. And it means that, by the time this company releases a new bike, they had enough time for proper design, testing and polish.