Both, but I note in this case, looking at Yeti pricing relative to peers, that’s because Yeti is passing on some of the value of sticking with their design longer term.
Do consumers demand the product cycle as it is now? I mean, how many more bikes could Yeti sell (if they had bikes to sell) if all the people holding onto their SB150 waiting for the new-new we’re buying bikes? I don’t know.
Sometimes I think the big companies churn bikes over like they do specifically because they can and it creates a sense that smaller companies that can’t are selling stagnant bikes. But that’s just my feeling, I have nothing to back it up.
April 25, 2022, 9:50 a.m. - Andrew Major
Both, but I note in this case, looking at Yeti pricing relative to peers, that’s because Yeti is passing on some of the value of sticking with their design longer term. Do consumers demand the product cycle as it is now? I mean, how many more bikes could Yeti sell (if they had bikes to sell) if all the people holding onto their SB150 waiting for the new-new we’re buying bikes? I don’t know. Sometimes I think the big companies churn bikes over like they do specifically because they can and it creates a sense that smaller companies that can’t are selling stagnant bikes. But that’s just my feeling, I have nothing to back it up.