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April 22, 2022, 7:26 p.m. -  Justin White

"What if the OEM market wasn’t entirely saturated with logos we are familiar with?" This, so much this. Just the other night during the usual after-ride chill, a bunch of pretty worn tires (some missing knobs, some with sipes worn completely away) got noticed, and that inevitably led to lamenting of tire prices, specifically yellow-lettered versions of those aforementioned familiar white-lettered OEM-spec logos. That of course led to suggestions to at least try some other brand's sturdy and sticky offerings, especially since some are approaching half the price of those yellow-lettered or alliteratively-named wallet-busters. That of course gets push back with "I've always run these, they're good enough", which makes no sense because if you haven't tried others, you don't know what is or isn't good enough. And guess what... many of the others are really really good lately.

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