One wonders at the market data Transition must be working to. There’s no doubt the e-bike crowd tends to the premium end of the market. And it makes sense - a five figure motorcycle seems reasonable. And if you’re already laying out for the “e” fancy dodads like kashima are a smaller increase percentage wise. And if you’re the type of person to spend that much coin, you probably are not the guy scrounging YouTube for brake bleed tutorials so you can DIY to save a buck.
But that’s all anecdotal and heavily biased. I disapprove of e-bikes, therefore I find excuses to judge the people that ride them. Transition on the other hand is not making this decision on their biases. They are making it on cold, hard market research data. And they have a long history of releasing the right product at the right time to catch and accelerate upcoming trends.
And they are betting big that the e-bike market does not give the slightest fuck about maintainability or ease of service. That they don’t care what the labor bill is when they pick the bike up after routine service. That adjusting the bike to fit is not what interests these customers. And most likely, they are 100% correct.
The question going forward is what percentage of the market this targets. Is it a premium niche or will everyone be doing this in 5 years?
March 23, 2022, 11:22 a.m. - blackhat
One wonders at the market data Transition must be working to. There’s no doubt the e-bike crowd tends to the premium end of the market. And it makes sense - a five figure motorcycle seems reasonable. And if you’re already laying out for the “e” fancy dodads like kashima are a smaller increase percentage wise. And if you’re the type of person to spend that much coin, you probably are not the guy scrounging YouTube for brake bleed tutorials so you can DIY to save a buck. But that’s all anecdotal and heavily biased. I disapprove of e-bikes, therefore I find excuses to judge the people that ride them. Transition on the other hand is not making this decision on their biases. They are making it on cold, hard market research data. And they have a long history of releasing the right product at the right time to catch and accelerate upcoming trends. And they are betting big that the e-bike market does not give the slightest fuck about maintainability or ease of service. That they don’t care what the labor bill is when they pick the bike up after routine service. That adjusting the bike to fit is not what interests these customers. And most likely, they are 100% correct. The question going forward is what percentage of the market this targets. Is it a premium niche or will everyone be doing this in 5 years?