I think that manufacturers have totally lost touch with their customer base.
On the one hand, they are selling a "message", a "lifestyle" with their products, to appeal to the ape-brain. They create pages upon pages of marketing blurb, shoot fancy videos, pay influencers to promote their product, etc.
On the other hand they ommit even the most basic specifications to a point where it is basically impossible to judge if the product suits you or not. Like I recently looked into cargo bikes. You'd be amazed how hard it is to find information about size and weight of those things. You'll know it's perfect for your modern, urban lifestyle, and that the grips are made out of 93% recycled rubber, but you won't know if it fits in your shed.
And the third dimension is the legalese. The "don't microwave your cat" kind of BS, that is just there to cover their a**es from any possible attempt at litigation. To the point that no-one ever reads the information, because we all know Tide pods aren't snacks - so even the last bit of potentially helpful information has been diluted into uselessnes.
March 21, 2022, 1:33 a.m. - kain0m
I think that manufacturers have totally lost touch with their customer base. On the one hand, they are selling a "message", a "lifestyle" with their products, to appeal to the ape-brain. They create pages upon pages of marketing blurb, shoot fancy videos, pay influencers to promote their product, etc. On the other hand they ommit even the most basic specifications to a point where it is basically impossible to judge if the product suits you or not. Like I recently looked into cargo bikes. You'd be amazed how hard it is to find information about size and weight of those things. You'll know it's perfect for your modern, urban lifestyle, and that the grips are made out of 93% recycled rubber, but you won't know if it fits in your shed. And the third dimension is the legalese. The "don't microwave your cat" kind of BS, that is just there to cover their a**es from any possible attempt at litigation. To the point that no-one ever reads the information, because we all know Tide pods aren't snacks - so even the last bit of potentially helpful information has been diluted into uselessnes.