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March 20, 2022, 9:12 a.m. -  Andrew Major

I look at the engineering creativity behind their Slack-R headset no to mention the inventory analysis and tracking that goes into the myriad of swappable combos and there’s simply no way they’re a bicycle concern first and foremost.  I don’t know for a fact, but like True Precision (RIP) or Straitline (high precision prototyping and manufacturing) bicycles has to be a passion project?  So as long as the passion is there I doubt it matters how competitive the market is? And with so many brands charging as much for a dropper post as a (good) basic trail worthy  suspension fork it’s not like they aren’t covering their costs while keeping a competitive price.

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