#!markdown
More traction, yes. More playful - no.
Plus and non-Plus aren't going to compete with each other directly once
consumers have a greater understanding of the differences - at least not the
way tires are now. For high performance riding, stick with conventional tires.
Plus rubber just isn't there yet. That line will blur in the coming years and
Plus is carving out a sub-category, but other than that overlap, the
delineation should be preserved.
With that said, there are some bike co's that are presenting Plus as
legitimate high performance contenders, and I think that might harm them in
the short run.
Sept. 23, 2015, 5:36 p.m. - Pete Roggeman
#!markdown More traction, yes. More playful - no. Plus and non-Plus aren't going to compete with each other directly once consumers have a greater understanding of the differences - at least not the way tires are now. For high performance riding, stick with conventional tires. Plus rubber just isn't there yet. That line will blur in the coming years and Plus is carving out a sub-category, but other than that overlap, the delineation should be preserved. With that said, there are some bike co's that are presenting Plus as legitimate high performance contenders, and I think that might harm them in the short run.