On one of the Pinkbike podcasts made an interesting point about e-bike sales,and how much of it could be driven by an older market. The kind that buys the new car when they retire, and still have it in immaculate condition, with hardly any kms on it, twenty years later. They aren't replacing their bike every two years.
As for transferrable warranties, while it sounds nice in principle, I think it would increase prices and offer little incentive for a company. I guess best case scenario you may get a new customer who had a good 'used' warranty experience, so chooses to buy new? But why not buy used again?
By the same token, I've never understood the crash replacement policy, surely all that does is increase the price in the first place? If I ruin a helmet in a crash and I feel it did a good job then I don't mind buying another one!
Feb. 27, 2022, 12:13 a.m. - ChazzMichaelMichaels
On one of the Pinkbike podcasts made an interesting point about e-bike sales,and how much of it could be driven by an older market. The kind that buys the new car when they retire, and still have it in immaculate condition, with hardly any kms on it, twenty years later. They aren't replacing their bike every two years. As for transferrable warranties, while it sounds nice in principle, I think it would increase prices and offer little incentive for a company. I guess best case scenario you may get a new customer who had a good 'used' warranty experience, so chooses to buy new? But why not buy used again? By the same token, I've never understood the crash replacement policy, surely all that does is increase the price in the first place? If I ruin a helmet in a crash and I feel it did a good job then I don't mind buying another one!