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Feb. 25, 2022, 10:49 a.m. -  Andrew Major

This is changing very quickly at least from what I've seen of the average mountain biker buying mid-to-high-end machines. Or at least I think the non-e-bike will increasingly be something like a Chameleon that's cheap to maintain and fun for a variety of non-chunky-terrain riding. I've talked to a lot of riders who have both but spend all their time on an e-bike.  There's even a saying along the lines of you can ride your e-bike with non-e-bikers, but you can't take your non-e-bike on an e-bike ride.  I mean, I'd argue there's also an undercurrent of folks saying "f***-it" and buying fully rigid single speeds, but it's way smaller than the number of folks giving a shrug and buying e-bikes.  My absolute favourite is the frothing-at-the-mouth "I'll never even buy any other bike from any company that makes e-bikes" folks that are trying to walk their vitriol back now. I've bumped into a couple of e-bike haters that are all in on their blender bikes now. I wonder how many customers Transition, for example, has picked up specifically by not making e-bikes? Probably not many.

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