I get that brand identity is important, to a point, but I'd contest that model identity is as if not more important. Every bro at the Dumpsters wants a Tacoma, not necessarily a Toyota. Making the Tacoma look like a Supra or vice versa doesn't help either model. While Santa Cruz has a clear identity, unless you know which models comes in which paint this year I can't distinguish a MegaTower, Bronson, HighTower, 5010, Nomad or TallBoy, and I don't think that's a good thing.
I brought the point up with the Spire because I rarely got the question "Hey is that the new Spire!?", which struck me as odd for an exciting, all new bike.
Feb. 16, 2022, 10:40 a.m. - Tim Coleman
I get that brand identity is important, to a point, but I'd contest that model identity is as if not more important. Every bro at the Dumpsters wants a Tacoma, not necessarily a Toyota. Making the Tacoma look like a Supra or vice versa doesn't help either model. While Santa Cruz has a clear identity, unless you know which models comes in which paint this year I can't distinguish a MegaTower, Bronson, HighTower, 5010, Nomad or TallBoy, and I don't think that's a good thing. I brought the point up with the Spire because I rarely got the question "Hey is that the new Spire!?", which struck me as odd for an exciting, all new bike.