#!markdown
It's definitely a largely "white sausage" activity as Morgan put it… but like
everything it has been getting more and more inclusive over time. Not because
of any marketing that has taken place but because society has.
There is probably some correlation between percentage of participant woman and
minorities in policing and in mountain biking for example.
I definitely think our community has a long way to go on inclusion but there
are hugely positive organic trends -- increasing % women at Trail Days and
running trail associations as two examples. The number of women riding now
compared to ten years ago is notable - does (often sexist) Women-Specific
marketing help or hinder that change?
That said, this piece is on point - for me - if it's entertaining and if it
makes people think about how our activity is being promoted to women.
Thanks for reading.
Jan. 18, 2017, 11:54 a.m. - DrewM
#!markdown It's definitely a largely "white sausage" activity as Morgan put it… but like everything it has been getting more and more inclusive over time. Not because of any marketing that has taken place but because society has. There is probably some correlation between percentage of participant woman and minorities in policing and in mountain biking for example. I definitely think our community has a long way to go on inclusion but there are hugely positive organic trends -- increasing % women at Trail Days and running trail associations as two examples. The number of women riding now compared to ten years ago is notable - does (often sexist) Women-Specific marketing help or hinder that change? That said, this piece is on point - for me - if it's entertaining and if it makes people think about how our activity is being promoted to women. Thanks for reading.