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Jan. 30, 2022, 11:11 p.m. -  cxfahrer

+1 for the crutch upgrade! My crutches had fixed hard plastic grips, so I had to tape them for longer walks. As a consumer, one wants to stick to fond (or bad) memories! Even the worst is turned into something good in hindsight, if you connect it with the positive, e. g. great holidays, first love, etc - but also the other way around. My first car was a Citroen, and after 40+ years I still stick to Citroen. My first suspension fork was a Manitou EFC, and in spite of horrific experiences I still look first for a Manitou fork (before buying something else). Brands know consumers think like this, and they try to remind you of you of the positive memories connected with their products. Not of the bad ones naturally. But memories can be shaped easily. And at least over a while their attitude to their consumers lasts on - so a brand like Manitou, that sent me the smallest parts for free from California to Europe to keep my constantly broken EFC running, still runs high in my preferences as long as they stick to this - but do they (HBG)?

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