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I, and many women I know working in the industry & riding bikes, have
issues with how bikes and riding bikes (road and mountain) are marketed at
women. In general. After I made a few attempts at capturing those issues in
serious editorial I decided instead to try and communicate them in a
(attempted) humorous - but hopefully thoughtful - way using some fun/funny
quotes from some of my friends who work in and around bicycles.
The piece is intended to be humorous and thought provoking not "targeted" or
"mocking" so if it comes across as cruel it is indeed "not very effective
I'm not a woman. I chose three prominent brand examples based on feedback I
received from female riders. If any of those brands - or anyone else - has
taken offense to what I've written and would like to discuss it in confidence
my e-mail address is linked in the header. I'm also happy, of course, to
I will say, in my defence, that - unsolicited - feedback for the piece has
been overwhelmingly positive. Particularly among female riders and industry.
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