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Jan. 17, 2022, 7:33 a.m. -  theresamatteo

I read the article and the comments below it. And I caught myself thinking that on the one hand, indeed, while waiting for a new model, some people may really lose interest in what the retailer has in stock. Probably, this is the type of people who buy every new iPhone model immediately after its release. But I also agree that bikes are very similar now, and it's almost impossible to recognize a model in development by seeing it on the street, as for me. Yes, most people have limited resources and will prefer a proven reliable product instead of a new model with useless bells and whistles for about three times the price. But if such a problem does occur, I would advise the manufacturer to remove all insignia on the tested bike model. And so, the situation still looks like a successful marketing ploy. I checked the @nsmbteam Instagram account. You really have a lot of followers but a low engagement rate. I would recommend short informative Instagram video reviews linked to a longer IGTV or YouTube video. And more colorful photos. For everyone who sees this photo to say: "Yes, I want to be that happy and full of energy person on a bike!" Social media and Instagram is just a tool, like likes, views, and followers, and [this is](https://followersid.net/) a great tool to make yourself visible to a global audience. And the influx of subscribers and engagement is a consequence of a well-thought-out marketing strategy, including content.

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