Your comment on the bifurcation of MTB is interesting. As I've watched bike prices spiral upwards the last couple of years I have thought the same just from a price perspective. But adding the motor bit to the equation seems to make a bit more sense.
So we get a market that is focused on the latest, greatest, motors, electronics, integration, non stop barrage of new "standards", etc, etc AND $15K entry level price tags. I'd expect that to be the domain of large brands. And a secondary market that is focused more on bikes as we think of them today with much less "development" but maybe more support for custom tuned suspension and that sort of thing. I'd expect this to be more where smaller brands end up.
and pedal vs. adrenaline... to illustrate your point, you only need to go to a ski hill (or bike park) to see there are plenty of (very) good skiers, boarders and riders who are busy drinking (and sometimes smoking!) while taking a break!
Dec. 29, 2021, 2:19 p.m. - LWK
Your comment on the bifurcation of MTB is interesting. As I've watched bike prices spiral upwards the last couple of years I have thought the same just from a price perspective. But adding the motor bit to the equation seems to make a bit more sense. So we get a market that is focused on the latest, greatest, motors, electronics, integration, non stop barrage of new "standards", etc, etc AND $15K entry level price tags. I'd expect that to be the domain of large brands. And a secondary market that is focused more on bikes as we think of them today with much less "development" but maybe more support for custom tuned suspension and that sort of thing. I'd expect this to be more where smaller brands end up. and pedal vs. adrenaline... to illustrate your point, you only need to go to a ski hill (or bike park) to see there are plenty of (very) good skiers, boarders and riders who are busy drinking (and sometimes smoking!) while taking a break!