Anything in the service of content!
I know where you're coming from here, but I don't know if pay to play is the way to position this - every race has an entry fee, this is a six-day stage race with a lot of moving parts. BCBR is not cheap, no question about it. But this isn't exactly some cushy media camp.
Oct. 27, 2021, 3:15 p.m. - Pete Roggeman
Anything in the service of content! I know where you're coming from here, but I don't know if pay to play is the way to position this - every race has an entry fee, this is a six-day stage race with a lot of moving parts. BCBR is not cheap, no question about it. But this isn't exactly some cushy media camp.