Totally unexpected news, but very, very welcome. The podcast from the CEO of Outside didn't exactly give me hope for an interesting (or even mediocre) future for all the brands that are getting gobbled up with venture capital dollars. It was painful to see them publish an op/ed in their outdoor retailer outlet asking if REI was too big while not revealing Outdoor's marketing arm was busy working for Dick's new outdoors stores, Public Lands, which is a direct shot across REI's sizeable bow.
If the mountain bike world has a Peter Egan, NSMB just hired him.
Oct. 14, 2021, 9:16 p.m. - eMcK
Totally unexpected news, but very, very welcome. The podcast from the CEO of Outside didn't exactly give me hope for an interesting (or even mediocre) future for all the brands that are getting gobbled up with venture capital dollars. It was painful to see them publish an op/ed in their outdoor retailer outlet asking if REI was too big while not revealing Outdoor's marketing arm was busy working for Dick's new outdoors stores, Public Lands, which is a direct shot across REI's sizeable bow. If the mountain bike world has a Peter Egan, NSMB just hired him.