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It makes you wonder that, despite the relatively low carbon footprint of producing even ebikes, if Trek wanted to make a point of being seen as caring about the CO² produced by their manufacturing and transportation, they wouldn't just lean on the outstanding sales they get from the likes of the Marlin and other beginner/intermediate models.
Oh wait, I forgot to factor in capitalism.
Until capturing market share and making as much money as possible for your share holders takes a back seat to the environment, studies and reports like these just seem like lip service.
Also I agree with your pov regarding not being clear enough with what the beginning and end point of the CO² produced is. Mining and refining the raw minerals? Just to produce it in the factory(ies)? Life of the bike (including recharges, parts replacement etc)? Maintenance (eg. Lubricants)? Disposing of the worn parts/batteries? What do they consider is the average usable life span of any of the bikes used as the examples?
BTW this is coming from someone who loves a nice shiny thing but thankfully gets to use their lack of money as a way of appearing frugal and highly attuned to their environmental impact... \*shrugs shoulders\*.
SS hardtail FTW!
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