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Pepe, I hear you but no one is saying that you or any other rider 'needs'
carbon wheels, right? In fact there are still plenty of pro racers on alloy
wheels (and frames - look at GT) who are succeeding. Companies aren't taking
advantage of buyers if buyers will pay the price they set, and it seems like
there is an appetite out there for $3k wheelsets. There are carbon wheel sets
that cost less (as you well know having recently done the research) and we are
testing some of them and will report on where we think they fit in the
I can't find a Santa Cruz carbon complete bike for anywhere near 3k. Which one
were you referring to? There are a few other brands that offer carbon
completes for around 3k US. There will be some component sacrifices but yes,
it is possible. Back to your car analogy, though - you can buy 3 great pickup
trucks for the price of a Land Rover, but Land Rover still sells a lot of
trucks to people that certainly don't need them.
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