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Dec. 10, 2015, 10:37 a.m. -  Pete Roggeman

#!markdown Pepe, I hear you but no one is saying that you or any other rider 'needs' carbon wheels, right? In fact there are still plenty of pro racers on alloy wheels (and frames - look at GT) who are succeeding. Companies aren't taking advantage of buyers if buyers will pay the price they set, and it seems like there is an appetite out there for $3k wheelsets. There are carbon wheel sets that cost less (as you well know having recently done the research) and we are testing some of them and will report on where we think they fit in the hierarchy. I can't find a Santa Cruz carbon complete bike for anywhere near 3k. Which one were you referring to? There are a few other brands that offer carbon completes for around 3k US. There will be some component sacrifices but yes, it is possible. Back to your car analogy, though - you can buy 3 great pickup trucks for the price of a Land Rover, but Land Rover still sells a lot of trucks to people that certainly don't need them.

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